WEIGHT LOSS PRODUCT LAUNCH

OMNICHANNEL MARKETING CAMPAIGN
PROMOTE YOUR NEW WEIGHT LOSS PRODUCT OR SERVICE

Today’s savvy shopper uses search and social media to become aware of products. Friends telling friends and referrals play a large role in how we sell today.

Our team will put together a cohesive launch plan with unified messaging and branding across multiple channels! The goal is to reach prospects where they are online and off and increase patient signups.

  1. Grab the attention of old leads
  2. Promote to current clients
  3. Get referrals of friends and family
MARKETING OBJECTIVES

– Get more email subscribers for your database

– Schedule consultations with new patients

– Generate more qualified leads and drive more profit

MARKETING PACKAGE
LAUNCH PLAN STRATEGIES
  • Website content you can drop into your site
  • Press Release
  • Google Ad Campaign – researched and written. Click budget is not included.
  • 2 Emails written to promote signups
  • Social Media content (4 posts + timeline)
  • Graphics for website, email, social media

MARKETING CAMPAIGN TIMELINE

4-6 Weeks Prior

  • Plan Messaging
  • Write email copy, Ads, Website banner, and Press Release

2-3 Weeks Prior

  • Create graphics
  • Social Media content

1 Week Prior

  • Set up Ad Campaign
  • Schedule Content

Launch Date

  • Update website
  • Post Social Media
  • Send Emails