Low traffic is one of the worst situations for a website, especially when connected to a brick-and-mortar shop. Low site traffic means less business, which hampers growth and the success of the enterprise. However, when it comes to digital marketing for med spa, or any service for that matter, maintaining consistent traffic is essential.
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An excellent start to assessing low traffic is to look at the advertising campaign and see which social media sites are seeing the most clicks. Facebook, Twitter, LinkedIn, and Pinterest are the big ones, and they all have their quirks. Copying the same marketing strategy used on Facebook won’t work on LinkedIn, for example, and Twitter’s more unique system won’t be effective elsewhere. So digital marketing needs to be designed for the specific platform to ensure better traffic.
Knowing the target audience is critical as well. Depending on the audience, the social media campaign may need to be redirected. If the target audience isn’t clear, or the marketing is focused where that target audience doesn’t spend a lot of time, then results will be minimal and traffic low.
Having a goal is essential, too. That can help direct marketing and site design, which will help boost traffic. For example, is the company’s plan to make quarterly profits so they can stay afloat? Do they want ten new clients before the slow season? Five new clients during the slow season? Having goals in mind is essential for traffic and the business plan, which helps direct advertising and marketing.
For companies that utilize social media but don’t use paid ads, it might be time to consider them if traffic is low. Depending on the website and form of advertising, the costs can be low, though the initial investment to create the ads may be higher. Therefore, a budget adjustment for advertising might be needed, but paid ads on social media, if done correctly, can help generate increased traffic.
With all the above taken into account, it’s important to remember to keep on advertising and marketing. Advertising campaigns can take time, even online. Introducing paid ads can take time to get the right feel for them and their use. Make sure to keep an eye on ads and social media, know the target audience, and if properly planned for, traffic should increase, and business along with it.
If your social media traffic is low, we can help. As experts in digital marketing for med spas, Med Spa Marketing can recommend adjustments to increase that traffic and bring in business. Contact us at 919-726-4366 and see what we can do for you.