In today’s competitive med spa marketing space, the power of social media cannot be ignored. The world of social media may seem overwhelming and time-consuming to newcomers. Still, if you want to attract new, local customers, setting up an attractive, enticing, and consistent social media presence is a crucial step.
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But how do you make the most of your posts to ensure the best possible ROI with so many social media options, conflicting advice, and so little time to waste?
Well, getting started is the first step! Rather than procrastinating or taking months planning your first post, take the initiative and put yourself out there. Increasingly social media users are beginning to value the honest and authentic over bland, overly perfected imagery and insincere market-tested captions.
So, take the steps today to harness your social media power and start marketing your medical spas at their best. Who are you? What’s your company story? What are your unique selling points? How do you serve your local community? Give social media users a reason to be interested in your medical spa and what it can offer them.
There are many ways to spread your message and engage with your target customer base, but before you begin, check out the tips below, and you will soon begin to reap the rewards of marketing on social media.
With so many social media options available, be selective about the channels you choose. Maintaining a social media account can be time-consuming and posting to many channels can begin to eat up the hours of your workday. So do your research and learn which social media apps your target audience uses – teenagers tend to gravitate to TikTok, whereas an older demographic tends to use Facebook.
Locate the platforms your target audience is more active on and concentrate on those. For example, try to build an audience on one or two channels rather than overwhelming yourself by posting to media that might attract a small proportion of your target customer base. Which platforms are most likely to help successful marketing for medical spas? Do your research and choose accordingly.
If your first post does not immediately go viral and your likes are not in the hundreds and thousands, do not be disheartened. It takes time to build an engaged audience, and your target customers may take a while to find you. The key is consistency.
The more high-quality, relevant, and hashtag-targeted posts, the more chance you have of getting your company and its message in the discovery feeds of your target local customers. In addition, posting regularly will let you judge what does and does not work well on a platform, which hashtags are more effective, and which times of day you should be posting to get your message in front of your customers.
As we stated in our introduction, overly curated feeds with bland, unspecific messaging are unlikely to interest a jaded audience who has already seen it all. Instead, you must tell a story, show off your personality, and add value with advice, tips, and hints to engage customers.
Constantly selling is also going to be a turn-off. You want people to use your social media to build trust, engage with customers and get your audience invested in your brand.
Your posts cannot constantly sell your products and services – followers get bored and quickly unfollow if they feel they are constantly being marketed. So, ensure that the ratio of value-driven posts outweighs your more straightforward selling posts.
What are your customers’ interests? What healthy tips and hints can you give them? Is there a new therapy that they may need? Are there any related diet, exercise, cosmetic tips, or fitness subjects that may add value to your daily posts? Remember to be relevant and only post what is likely to attract your target demographic.
There is a temptation amongst social media posters to look up the most popular hashtags of that day and add them to their post in the hope of attracting a large audience based on a trend. But this could be counterproductive. What is the point in marketing to someone in Alaska if you are based in California? Why put your posts on the feeds of teenagers if you want to attract adults? So, take the time to research your hashtags and make them relevant to your location, target gender, and age range.
Social Media is not going anywhere anytime soon. And if your medical spa business wants to compete online, you must have an engaging and consistent social media presence. Remaining consistent is essential to maintaining an online audience, as is making sure you post images, information, and messaging that will attract your local target customers. A successful social media strategy for med spa marketing will be crucial to building your online reputation, brand awareness and enticing new customers through your doors. For more information, contact Med Spa Marketing today at 919-726-4366.