Having fans on Facebook is a good sign of a healthy interest in any business, agency, or freelancer. A dedicated base of followers helps with the online healthcare activity of any traffic based company. Such followers help spread the word and generate buzz, which means more business. Getting fans to become customers also helps a business.
Fans into Customers
It’s essential to make sure that content on Facebook facilitates turning fans into customers. Lead ads, links, and tracking tools are critical for gauging and leading fans to company sites where their support can translate into sales.
Facebook ads, in particular, are an excellent way to get fans over to the company site. Since Facebook users are already using that site, it’s much more likely that they’ll see the ads. To ensure the ads and other efforts are successful, though, make sure to have a strategy. Just throwing out ads and links arbitrarily in hopes that fans will make the jump isn’t a good plan.
To properly strategize a Facebook fan conversion to customer strategy, utilize tools that measure traffic to gauge interest in the company and its products or services. Separating those genuinely interested from more casual fans will help ensure a Facebook ad campaign doesn’t flounder in failure.
Links are another vital tool for customer conversion. Along with tracking links and shares, tracking and using links to gauge traffic will help see if fans turn into customers and what sort of content most likely facilitates that conversion. It’s essential having dedicated marketing tools and people to keep an eye on the ads, links, likes, shares, and overall traffic success.
A close eye on such material helps ensure fans’ engagement and gauge what those fans like that get them to transfer over to company pages and become customers. Knowing what works best for transforming fans into customers can mean more customers and more potential fans. If performed correctly, the entire process can expand the business and create a dedicated base of loyal customers who enjoy the products or services and actively engage with an online community to help grow the business.
It’s crucial to have a plan, watch the likes, make the right kinds of ads, and provide the right types of links to foster such growth. Otherwise, the fans will stay fans and not become customers.
Do you need help in planning your ads and links for your online healthcare or medspa business? MedSpa Marketing can help. Our team of experts can help you turn your fans into customers. Call 919-726-4366 today.
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Kim works with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.