The most important thing to learn about TikTok is that it even exists. If you haven’t downloaded the app yet, it’s time to get on board with what could be the next great marketing opportunity for your medspa.
Medspa Marketing Solutions: Using TikTok
What is TikTok?
TikTok is a social media platform where users create and share short video clips, usually set to music. The videos are anywhere from 10 seconds to 1 minute in length. TikTok has been downloaded over 1 billion times—making it one of the most popular apps in the world—and has been ranked as such by App Annie since August 2018. So, this relatively new app is already a huge deal, especially among young people (a demographic we should all be paying attention to). Now that you know what TikTok is and why it matters, let’s review how your med spa can benefit from being on this platform.
Why Is TikTok So Effective?
One of the biggest reasons TikTok is so effective at driving in new business for your medical spa is it’s a unique platform. Many content creators have called it “The New YouTube” because of its popularity and ability to help brands grow their audiences. One benefit is reaching a younger audience than any other social media platform provides. The average age range for TikTok users is 16-24 years old, which means you get access to people who may not use any other social media platforms or use them less frequently than they do TikTok.
Should You Use TikTok?
If you are thinking about whether or not you should use TikTok for your MedSpa, the answer is yes. Below this article puts together a few of the biggest reasons TikTok is a good fit for your business.
Potential New Clients
TikTok is a great platform to reach potential new medspa clients. You can call it a medspa marketing solution. TikTok would be an ideal place to generate buzz around your services and business. TikTok is a social media platform where users post short videos with catchy songs in the background. One of the ways you can use TikTok to promote your medspa is by making fun videos highlighting specific treatments.
Suppose you want people to become aware of a new service offering, such as Botox lip injections. In that case, you could create a video showing how it works and the fantastic results it gives clients (with their permission, obviously). Another idea is to create videos with easy-to-follow at-home skincare routines for those who can’t get into your salon but want to maintain their glowing complexions from home.
Are you searching for the best medspa marketing solutions? TikTok is an easy way to share your story with patients, and although this ad platform is free, it will respond to users’ questions and posts – leading home page visits to increase. MedSpa Marketing will make recommends that will boost your business and meet your budget. Contact us today at 919-726-4366.
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Medspa Marketing Specialist
Kim has worked with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.