Medical Spa marketing is a competitive world, new companies always seem to be popping up and existing ones are always stepping up their marketing game. There are a number of things that can be done to improve your online medical marketing strategy, we offer a variety of services that any and all businesses can benefit from.
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Search engine optimization is one of if not the most powerful things your business can start doing to get better online results. We’ll break it down for you in simple terms. So, of course, you’re all familiar with Google, the biggest search engine on Earth. Google lists 10 organic results per page, and believe it or not the first three results get 75% or more of the clicks. People just trust the top results to be the best and click the first things they see, that’s the reality of it. So as you can tell getting in those top spots carries real weight, and SEO is the way.
It breaks down into on-site and off-site work. You have to have a good mix of strong backlinks with good keyword density and good content and site layout to get your med spa ranking in those top spots. Something as seemingly simple as not having the right headers in your content or slow-loading poorly named images can be hurting your rankings a decent amount.
So while SEO works to grow your traffic organically, sometimes it’s good to give it a paid bump and get some more traffic coming when you need it. Paid advertisements can be done on different platforms from the search engine itself with PayPerClick or on social media sites like Facebook. With paid advertising you generally pay money for the amount of views or possibly clicks you want your AD to be clicked on. Some companies have fantastic success with it mixed into their online medical marketing strategy but it does come with an investment so you need to work with professionals like ourselves to ensure a job well done.
It’s important to have clear messaging that gets messages across to your customers and shares useful and relevant information with them so they have a reason to come back and visit regularly. One great thing we can do is come on-location and shoot videos with you displaying a recent job you’ve done, products or services you sell, answering questions, whatever we feel will relate best with your clientele and audience. On top of that we can do monthly blog posts for you. Not just boring repetitive posts but informative and helpful posts that people will want to share and that will drive them to your site. These can be powerful tools when added to your tool bag.
Having an active and appealing presence on social media can be a fantastic tool for driving traffic to your website and keeping customers engaged with you personally. It’s harder to make those connections with customers over the internet than it is in person so you have to work harder at it. We’ve been doing this for a while so we know how it works. It takes a good mix of just entertaining posts, informative posts, and a healthy mix of everything else. Variety is the spice of life and that’s so true for social media. If you’re interested in what we’ve said so far and want to look more in-depth at medical spa marketing as a whole, check out our free medical spa marketing e-book. This should answer most of your questions and if you have more about medical spa marketing or online medial marketing please feel free to contact us