In the digital age, marketing methods have become more diverse and widespread, allowing smaller enterprises to make their voices heard amongst the campaigns of major corporations. Website ads and Search Engine Optimization (SEO) can be achieved by anyone with the proper knowledge and expertise, after all. Still, there is something to be said for older methods of advertising. When forming a medical spa marketing plan, traditional marketing methods can be just as viable as modern, digitally based methods.
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One of the most utilized mass marketing strategies undertaken by smaller companies and large corporations alike is the use of direct mail advertisements. While Direct Mail can be pricey and is often derided as junk mail, with catchy graphic design and some demographic research, such efforts can prove a boon to a medical spa marketing plan.
Another traditional method is brochures or flyers. These are less direct than mail but, as a result, are often better accepted. Medical spas can use customer reviews, graphics, and information in a brochure or flyer, just like online or with direct mail. This allows a broad reach, especially if demographic data makes direct mail an unlikely or pricey option. In addition, flyers and brochures are handy for tying information to a physical location, an essential aspect of any medical spa marketing plan.
Local businesses such as med spas can also take advantage of local events for networking purposes. Sponsoring activities in the community can help get out the word, primarily if those events cater to a target demographic. Small businesses are part of the community, so they should act like it for better results and network outreach.
Though not as active as networking or flyers, signage and billboards are options if finances and demographics allow. Drivers may deride billboards, but some good signs can make a difference between an intrigued passerby and a new customer. If that seems too passive, don’t discount the use of salespeople on the ground. They may not have the reach of the internet, but they provide a human touch essential in specific fields, and med spas are an excellent example of such a business.
When forming a medical spa marketing plan, traditional methods can be just as effective as online methods. Know the community’s demographics, find out what works, and get the word out. Whether through flyers, mail, or local events, ensure the word gets out to reach new customers in old ways.
Are you looking for better marketing methods for your Med Spa business? Med Spa Marketing can help. We are experts in all marketing forms to boost your bottom line. Contact us today at 888-637-7228 and see what we can do for you.