Inevitably, the med spa industry has its high and low seasons throughout the year. Business increases around holidays because people want to look great at parties and gatherings. In spring and summer, hair removal is popular because of the clothing worn in those seasons. Like other industries, the med spa industry has to find ways to attract more business during the off seasons. The 2020-2021 period has seen an even steeper decrease in traffic due to the ongoing pandemic. Surviving through the slow season can be difficult for any business – however, some medical spa marketing tactics can help outlast the slow times. Here are some of the top ways and marketing strategies that can boost business during the slow season.
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Sending an email is by far the most straightforward and cheapest option available. It’s free, can reach a wide range of people with a relatively low amount of effort, and can draw new clients from new markets. Due to its wider accessibility and the media used, it isn’t a sure thing, though it is a rapid-fire approach.
There’s nothing wrong with seeing how other shops conduct their business, especially a new business going through its first slow season. Observing how rival businesses deal with a lull in clients can provide invaluable insight into survival. Not every tactic used may apply to every business (especially if the rival is larger). Still, it can give a good baseline for what approaches to be taken in dealing with slow seasons.
Utilizing various social media pages is almost essential to a business’s basic operations nowadays. Opening a Facebook, Instagram, and Twitter page for the business can increase its reach year-round. The ultimate goal would be similar to setting up an email marketing plan, except there’s less input on the owner’s/business’ end. Collaborations, partnerships, and other ventures can be formed with companies in similar fields to further extend a business’s reach without stretching the budget or workforce too thin.
While blasting a slew of emails and social media pages across the web is excellent, it doesn’t hold up nearly as well against community involvement. Smaller businesses will see more significant results from this approach since word-of-mouth is an incredible asset. Showing an investment in the community will ultimately lead to a mutual investment in the business from said community. It’s a win-win situation.
This final approach goes hand-in-hand with managing social media pages. The primary difference here is that it creates an entire platform dedicated to a medical spa business instead of a small page on a much larger website. Several expansion opportunities once specific sizes have been reached and websites, like social media, have become a mainstay in maintaining business year-round.
Keep your business in front of your customer base through medical spa marketing on multiple platforms. This plan will boost your business even during slow seasons. Need assistance with your marketing strategy? Med Spa Marketing can help. Our experts can recommend ways to engage your audience and keep them coming through your door. Contact us at 919-726-4366 and see what we can do for you.