Are your business emails getting read? It’s a serious question and one that every earnest Internet marketer has to ask themselves at some point in time. Sure, there is a ton of analytical data about almost everything to do with marketing emails. However, one massive factor is still hard to quantify, and that is how engaging or compelling the content within them is. So here are a few tips on digital marketing for med spas.
Digital Marketing for Med Spas: Emails
Most people aren’t the best writers, let alone able to craft an email that informs, inspires, and motivates the reader to complete the desired action – even if that is nothing more than reading the message in the first place. It just so happens that there are people out there writing emails that do just those three things, and there are more than a few common elements that the specialists in digital marketing for med spas have identified. Understanding these elements will possibly transform an email destined for the recycling bin into a must-read item.
Focused Content
Generally speaking, compelling emails speak to the readers’ interests in a particular way. The reader should feel like they are part of a community and have one-on-one communication with a friend or colleague. Towards this end, authors employ more casual language in their emails, including slang and even the occasional inside joke. Further, they draw attention to what is being written through bulleting and other formatting options that are simple and direct.
Quality and Relevancy
The best examples of well-written emails have high-quality content that is relevant to the reader. Again, a one-size-fits-all approach or trying to appeal to multiple cohorts simultaneously is not practical. Instead, the email should demonstrate knowledge of their interests, happenings in the broader community, and why it all matters.
Context
Writers need to provide their readers with some context. In other words, if links and references are included, ensure they are methodically situated within the email, not just a “Click here” button. For example, simply listing an article title with a hyperlink attached to the text is not nearly as compelling as a one-line sentence contextualizing the link’s importance within the content of the email itself.
Med Spa Marketing
Email marketing can be very effective if done correctly. However, when handling digital marketing for med spas, the personal touch is critical because the services offered are so intimate. Med Spa Marketing can help with this marketing strategy. Contact us today at 919-726-4366.
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Kim works with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.