Marketing is a tricky business. It requires a careful balance of costs and investments with the expectation of returns. Money spent on advertising needs to generate revenue, or the money and time spent on such efforts are wasted. Medical spa marketing experts avoid these common mistakes to get the most value from advertising monies.
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Not having the right employees will make any boss’s job more difficult. For example, a subpar secretary or graphic designer can seriously hamper marketing, not to mention the spa’s efficiency. Unfortunately, it’s common for businesses to neglect their marketing personnel, but they are crucial to getting new clients and retaining current ones.
While the staff might be great for their jobs, the spa’s profits can be affected if the business model is off. Knowing the targeted market, treatments, and planned growth is essential. That growth should include online avenues for marketing, advertising, and client engagement. An online site is crucial in the digital age for obtaining more clients and interacting with the current client base. At the very least, a simple site with the spa’s information will lay the foundation for further online growth. Social media is also a potential route for marketing and client interaction.
Most marketing is directed towards gaining new clients, and advertising and website building should be based on that theory. However, client retention is a vital aspect of any business and should be a focus in marketing, especially in online growth. Social media, a site with relevant information, and an experienced marketing department will go a long way to ensure that new clients return to the business.
A good pricing strategy can help with retention, too, and is often an overlooked aspect of medical spa operations. Bundled deals, coupons, and rewards programs are all options to consider, as well as a good handle on market rates and their relation to the spa’s prices. Pricing needs to be handled professionally and not haphazardly slapped together.
Is your marketing strategy working? Med Spa Marketing can help. Our medical spa marketing experts know the pitfalls and mistakes spas make in their business practices. As a result, we can review your practices and make recommendations. Understanding and acknowledging the business’s weak areas is the first step to correcting them. Of course, some issues are easier to handle than others. Replacing subpar staff takes time, for example, or building a properly designed website or social media page. However, once implemented, the business will see a growth in new business. Contact Med Spa Marketing at 919-726-4366 for more information.