Online marketing is a tricky business. The effort to entice potential customers and clients can require a great deal of effort and experience. Like any investment, there is risk involved when it comes to paid marketing. With the proper knowledge, though, that risk can be mitigated. Such knowledge is essential in pay-per-click (PPC) marketing.
Paid Marketing: Pay-Per-Click
Pay-per-click marketing is a form of paid marketing that places ads online. Such ads only cost the user money if the ads are clicked, hence the term. Google Ads and its supporting platform is the largest market for such ads. The platform allows users to track ads’ effectiveness and cost by limiting advertisements’ expenses to specific amounts. It can also monitor ads over various devices, such as phones and laptops.
More Clicks, Higher Cost
PPC is something of a double-edged sword. The more successful an ad, the more said ad costs the poster. Still, PPC ads are often worth the investment due to the proven traffic increase that converts into customers from such ads.
Besides the proven traffic, PPC has other benefits as well. The platforms that PPC is measured through allow people to have a great deal of control over their ads across multiple devices, giving them a chance to tune their efforts as needed to generate traffic. This process makes the costs of PPC worth the effort as long as the ads themselves are compelling. As with most paid marketing campaigns, correctly thought out and created ads need to be used to be effective.
Furthermore, the ads’ analytics are easy to track and can be seen the moment the ad is released. Tracking the ads’ effectiveness can occur in real time or with only a slight delay, depending on the platform. This quick analysis allows adjusting paid marketing to various marketing factors, such as the device used and times of day when the ads are clicked.
PPC doesn’t have to be a gamble. With compelling ads and the right platform, paid marketing can make PPC ads effective. Effective ads mean more customers or clients for a business, making money spent worth the risks. Ads and clicks cost money, but if they generate revenue, the expense is worth the cost. Take a look into PPC and see if it’s worth the gamble to increase business.
Med Spa Marketing
Promoting a medspa using PPC can get more customers in the door. The expert team at Med Spa Marketing can help your business navigate the world of paid marketing for the best results. Call 919-726-4366 and see what we can do for you.
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Medspa Marketing Specialist
Kim has worked with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.